Data Privacy: What Is It and How You Can Protect Your Data

As we cross today’s broad digital space, making and storing data are key to our interactions. From online transactions to social media, each click and keystroke creates a digital footprint. These footprints contain a wealth of sensitive data and information.

In such an interconnected world, data privacy is important. This includes your name, address, and credit card details. Upholding this practice will protect them from theft and misuse.

What is data privacy? 

Data privacy is the right and duty to protect personal and sensitive information. It is a fundamental and ethical responsibility in today’s digital age. Upholding data privacy can positively affect users’ freedom, identity, and dignity.

Data privacy focuses on safeguarding sensitive and personal information, ensuring it remains protected from unauthorized access, disclosure, alteration, or destruction. This protection empowers users to engage in online activities, like transactions and social media, without the fear of their personal data being misused or compromising their identities.

For businesses, especially those operating online, data privacy means protecting and controlling the data of the customer or consumer. It respects people’s rights over their information, preventing cases such as identity theft.

Businesses should also see the need to build trust in online transactions. Mitigating risks involves more than just ensuring integrity and protection; responsible data management is equally vital. This is especially important in peer-to-peer marketplaces like that of Facebook’s. 

Businesses must show integrity to uphold privacy, protection, and importance to the public’s data. Upholding data privacy rights within a business framework not only establishes customer trust but also aligns with legal requirements governing personal data. Putting strict data security in businesses promotes a global culture that values ethical data privacy.

Why is data privacy important?

In the online world, data privacy acts like a shield, keeping your information safe from online dangers. It’s there to keep yourself safe while shopping, banking, or browsing online. 

Let us take a closer look at why data privacy is so important:

Building trust between businesses and customers

Data privacy helps businesses build trust with their customers and consumers. When customers feel sure that their personal details are safe, they are more likely to feel comfortable doing transactions online. goConfirm platform empowers its users to have stress-free and legitimate transactions. 

For instance, if you’re looking to sell your pre-loved clothes on Facebook Marketplace and want a secure and trustworthy interaction, you can initiate a goConfirm Invite. This generates a link you can share with the other people interested in your item so they can join the platform as well. 

By just using a government-issued ID like a passport or driver’s license, both of you can register for an account and verify each other’s identity. 

Stopping identity theft

Data privacy acts as a strong wall against identity theft, where cybercriminals steal personal data to pretend to be someone else or commit cybercrime. According to Global Anti-Scam Alliance (GASA) and ScamAdviser, a substantial 25.5% of world citizens lost money to scams or identity theft in 2023. 

By protecting your personal data, you lower the risk of becoming a victim of identity theft. Also, this keeps your identity and money safe.

Adhering to Laws

Businesses need to follow data privacy regulations to stay out of trouble and be ethical because there are lots of rules around it. Laws such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) set rules for how companies can collect, use, and store personal data of consumers and customers.

Data privacy is not just about one place; it affects people and groups all over the world. Following data privacy rules helps build a culture of trust and responsibility online, making it safer for everyone. 

Respecting users’ rights

Businesses should protect users’ personal data in return for their trust in them. Users give websites or businesses control over their personal information when signing up for online transactions. When businesses respect users’ data privacy, they show they are being fair with users’ information.

Boosting cybersecurity

Data privacy and cybersecurity go hand in hand, keeping digital data safe and stopping malicious actors from getting into private data. This is why setting a two-factor authentication (2FA) is beneficial to protect users’ private data. 

With the help of 2FA, users are able to generate their own codes to provide a set of letters or numbers that are sent through SMS to verify their identity on a website or application. Using this method of verification helps users to keep their data private from malicious actions that may steal their information.

This is also why businesses must utilize different methods in protecting users’ data, such as encryption and access controls, and perform regular security checks to keep their users’ digital data safe..

Basically, data privacy is not just talk; it is a big deal in online transactions for everyone. Businesses can earn trust, avoid risks of data breaches, and protect users’ rights by prioritizing strong data privacy methods and actions.

So, the next time you are online, remember to confirm legitimate websites and links before you click to keep your personal information safe!

How businesses are handling the protection of their customers’ data

Digital interactions are the norm, so businesses should also adopt advanced measures to protect their users’ data. Customers drive the revenues of each business, which is why protecting their data should be their utmost priority. 

Here are several ways how companies can uphold their customers’ data privacy:

Decentralized identity management

Businesses are increasingly using decentralized identity management. This data management allows individual users to control their data. Moreover, decentralized identity management empowers them to build safe online transactions and mitigate data privacy risks. 

Our platform is an example of using decentralized identity management to empower users. This approach enables users to securely control and share their identity information, placing them in complete control of their data. With goConfirm, users have the autonomy to decide when and with whom they want to share their personal data without compromising their privacy.

Digital identity verification

Digital identity is the users’ personal data online. Setting up an email address, uploading pictures, creating passwords, and filling out forms online are a few ways to create a digital identity.

Digital identities are stored electronically when users do online transactions. This is a reason why organizations should uphold high data privacy measures. We just take it a step further with decentralized data storage. 

Modern methods of digital identity verification also involve multiple layers of security checks. These methods use usernames, passwords, IP address detection, two-factor authentication, and biometric authentication. This identity verification strengthens data privacy and reduces the risks of identity theft.

Selective Disclosure

Selective disclosure is an important concept in protecting users’ personal data. goConfirm uses this strategy. Our consent management systems allow users to determine how their information is shared. It lets users share their personal data without oversharing.

This approach benefits users as it enables personalized communication. It builds trust, strategically guards data against breaches, and it ensures users’ data privacy.

How users can protect their data

Despite the efforts of businesses and companies to fortify their digital security on data privacy against data breaches, as users, it is important to recognize that the responsibility of upholding data privacy does not rest solely on their shoulders. 

Users must actively take safety measures to keep their personal information private. After all, everyone can be a victim of online threats nowadays. 

That said, here are steps you can take to fortify your data security and protect your privacy online:

Mindfully sharing data

Prioritize your data privacy. Do this by carefully considering what and where you input the personal information you share online. Be especially careful on social media or unfamiliar websites. 

Always think twice and check the information, photos, or locations you post online. This way, you can avoid harm or stalking.

Utilize strong passwords

Enhance your data privacy and protection. Do this by making unique and strong passwords for your accounts. Commonly, they should have numbers, letters, and symbols—this is especially important for passwords for online transactions, like banking and shopping. 

Also consider employing a password manager to securely store and manage your personal information.

Encrypt your data

Use encryption tools such as VeraCrypt, OpenSSL, and IBM Security Guardium to protect your data in transit and at rest. Encryption provides multiple steps and methods that are more challenging and enhance your data privacy and protection.

Beware of phishing attacks

Exercise caution when encountering unsolicited emails or messages requesting personal information such as passwords because of phishing attempts that aim to steal your personal data or perpetrate identity theft. 

According to NIST’s State of Phishing Report, there were 250 million phishing attacks in 2022 alone. The data shows that tens of millions of online scams are being executed each month, and 35% of those are through phishing emails. 

To secure your data and privacy, be wise and check links to confirm that they are legitimate before clicking them.

Common challenges users face when protecting their online privacy

Keeping your personal data private while navigating online transactions can be really hard. That is why many users encounter various challenges when striving to protect their data and personal information. 

Understanding these challenges is the first step toward enhancing your data privacy and security online. Here are some of the common challenges users face when protecting their online privacy and what you can do about them:

Data breaches

Data breaches represent a significant threat to your personal data. These breaches occur when unauthorized individuals gain access to personal information, putting users’ personal data at risk. 

Cybercriminals can use your information to hack or make transactions in your name. This crime is called identity theft, which can have a severe impact on your finances and holistic well-being.

To prevent this, use strong and unique passwords for your online accounts. Common or easy-to-guess passwords, like your initials, birthday, or nicknames, should be avoided. You can also use a password manager to generate and store complex passwords securely and add an extra layer of security to your login process, like multi-factor authentication (MFA).

Lack of Awareness

Many users are not fully aware of the importance of data privacy. They do not understand the potential consequences of exposing personal information online. This lack of awareness can make them more susceptible to privacy breaches. 

That is why it is important to read the terms and conditions of websites before you log in or use them. It is also essential to read the content of emails, messages, and posts to confirm they are legit. This helps avoid becoming a victim of a data breach.

Complexity of privacy settings

Navigating through privacy settings and configurations on various online platforms can be intimidating at times due to distracting designs and large leads. This is why some users struggle to find and adjust settings to adequately protect their data, leaving them vulnerable to potential security threats.

To make sure that your data is kept private and safe while browsing different websites or platforms, you should set a routine to review and update privacy settings on your online accounts. By doing this, you can be aware of changes that were made in those specific websites or platforms and familiarize yourself with their privacy settings. 

Lastly, make it a habit to watch guides or tutorials to help you understand and navigate their privacy settings. 

Third-party tracking

Websites and online services often employ third-party trackers to collect user data for targeted advertising and analytics purposes. However, some users find it hard to control or opt out of such tracking due to intrusive tracking cookies and intimidating cookie banners that are popping up on websites, which can lead to compromised data privacy.

It can be challenging to maintain secure data privacy, but you can use privacy-focused browsers such as Firefox, Brave, or Safari. These browsers have built-in features that block or limit third-party tracking. Also, install browser extensions like uBlock Origin, Privacy Badger, or Ghostery to enhance your online privacy by blocking unwanted scripts and trackers.

Inadequate website security measures

Despite efforts to enhance the security measures of the users, some online platforms may still lack strong data protection protocols. This can leave users vulnerable to security breaches. It can also lead to unauthorized access to their personal data. 

Be careful in selecting platforms and websites where you will log in or do online transactions, especially if it involves money.

Navigating these challenges requires an initiative-taking approach to safeguarding your online privacy. By valuing data privacy and using best practices, you can reduce risks and protect your sensitive information from unauthorized access.

Final thoughts

Data control and protection have become fundamental rights for both individuals and businesses. By making data privacy a priority and using strong security measures, you can protect your data. This also reduces the risk of identity theft and creates a safe online environment for you and others.

As such, it’s important to take proactive steps to secure your information. Keep your applications and devices where your personal data are logged in to online platforms secure. Use up-to-date anti-virus and malware software and applications on your devices. This proactive approach mitigates vulnerabilities and strengthens your data against potential data breaches.

Remember, you must maintain strong data security and data protection. Stay informed, stay vigilant, and take proactive steps to safeguard your online privacy!


How does data privacy differ from data security?

Data privacy is about controlling access to sensitive information. Meanwhile, data security involves measures to protect data from unauthorized access, alteration, or destruction. 

Data privacy is about deciding who should access data, while data security ensures that only authorized people or systems have that access.

What is data protection in the context of data privacy?

Data protection is a broad term. It includes measures to safeguard data from unauthorized access, disclosure, alteration, and destruction. Also, it includes data privacy and security efforts to ensure data confidentiality, integrity, and availability.

What role does data security play in protecting data privacy?

Data security plays a vital role in protecting data privacy, as it is the practice of safeguarding data from unauthorized access, use, disclosure, modification, or destruction. Data security ensures that only authorized parties can access and use the data for legitimate purposes and that the data is not compromised by malicious threats or human errors. 

Data security also helps to maintain the integrity, availability, and confidentiality of the data, which are essential for data privacy.

How does data privacy relate to identity theft?

Data privacy is closely linked to identity theft. Unauthorized access to personal information can lead to the misuse of identities. Upholding data privacy helps mitigate the risk of identity theft. In this way, we could prevent the exploitation of sensitive data.